One of the gainings of the chain innovation system applied in ETK Kablo is R&D. The answer of their customers “Can ETK Kablo… ?” is measuring its product lines’ capabilities with high quality raw materials tested in ETK Kablo Laboratories. It is ETK Kablo’s answer of the question of “How can I achieve better than my customer’s needs with better costs?” every single moment. It is the first step; began with a technical drawing, concluded as a cable.